Death of the mass mailer?

An interesting aritcle by John Leyden over in the Register today forecasting the death of the mass mailing virus.
The article is based on an interview with Kevin Hogan a Symantec Europe manager. He notes that as the purpose of the virus has changed, so has the delivery method. The method of viruses used to be to get noticed. Now they are used to make money. As a result, you don’t want a mass mailing virus that will be quickly noticed and put down.