NCSA Survey says: Most have no clue how insecure they are

A survey by the National Cyber Security Alliance found that most people have no clue when they last patched or updated antivirus. 30% of people think they have a better chance at hitting the lottery than suffering a computer security problem.
According to the US National Weather Service, Americans have a 0.0000102% chance of being hit by lightning.
By contrast the chances of falling victim to a computer virus, phishing attack, malicious hack attempt or other cyber security dangers are currently running at 70%, according to statistics gathered for the E-Crime Watch Survey.
So what do we need to do? Public security announcements regarding computer security? Required autoupdates?